# SOP: Google Business Profile Monthly Update

Keep a local client’s Business Profile accurate, active and complete with a short monthly routine.

## Objective

Keep the profile accurate and active so the business stays visible in the local pack and on Maps.

## When to use

- Monthly for every local client.
- Whenever hours, services or contact details change.

## Prerequisites

- Manager access to the client’s Business Profile.
- Recent photos and any offers from the client.
- The Local SEO Audit Template for reference.

## Steps

1. **Check core details** — Name, address, phone, website, hours and holiday hours.
2. **Review categories and services** — Make sure the primary category is still the best fit and services are complete.
3. **Add photos** — Upload recent, real photos of work, team or premises.
4. **Publish a post** — Share an update, offer or event.
5. **Answer questions** — Reply to new questions and add useful FAQs.
6. **Respond to reviews** — Thank positive reviewers and reply calmly to negative ones; agree difficult replies with the client.
7. **Note insights** — Record calls, website clicks and direction requests for the report.

## Quality checklist

- [ ] Details match the website exactly.
- [ ] At least one new photo and one post this month.
- [ ] Every review from the last month has a reply.
- [ ] Insights are saved for the report.

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From AJF VA Practice Platform — https://va-practice.alvinjohnferias.com/sops/sop-google-business-profile-monthly-update/