# SOP: Keyword Research for a New Client

Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.

## Objective

Produce a keyword map that shows which page should rank for which searches, and which new pages to create first.

## When to use

- At the start of a new SEO engagement.
- Before planning a content calendar or site restructure.

## Prerequisites

- Client onboarding notes (services, locations, customers).
- A keyword research tool.
- The Keyword Research Template.

## Steps

1. **List seed topics** — Turn every service, product and customer problem into a seed phrase.
2. **Expand the list** — Use your keyword tool, related searches and the client’s own customer questions.
3. **Check intent** — Search each important keyword and note what type of page ranks.
4. **Add volume and difficulty** — Use one tool for all keywords so numbers are comparable.
5. **Group into topics** — Cluster keywords that a single page could satisfy.
6. **Map to pages** — Assign each cluster to an existing page or mark it as a new page.
7. **Prioritize** — Rank by business value, intent and realistic difficulty.
8. **Present and agree** — Share the top opportunities and get the client’s feedback.

## Quality checklist

- [ ] Every keyword has an intent label based on real results.
- [ ] No two pages target the same cluster.
- [ ] Priorities include at least a few quick wins.
- [ ] Numbers come from one tool and are dated.
- [ ] The client has seen and approved the map.

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From AJF VA Practice Platform — https://va-practice.alvinjohnferias.com/sops/sop-keyword-research-for-a-new-client/