# SOP: On-Page Optimization

The step-by-step routine for optimizing a single page, from title tag to internal links.

## Objective

Make one page as clear as possible to searchers and search engines for its single target keyword.

## When to use

- Optimizing an existing page that underperforms.
- Publishing a new service, product or blog page.

## Prerequisites

- The page’s target keyword and intent.
- Editor access to the page (or a developer who will apply changes).
- The On-Page SEO Template for proposed changes.

## Steps

1. **Confirm the target keyword** — One primary keyword per page; check that no other page targets it.
2. **Rewrite the title tag** — Lead with the keyword, add a benefit or location, end with the brand; aim for 50–60 characters.
3. **Write the meta description** — Summarize the page and give a reason to click in about 150–155 characters.
4. **Check headings** — One H1 that matches the topic, H2s for main sections, no skipped levels.
5. **Improve the content** — Answer the searcher’s main question early and cover what the top results cover.
6. **Add internal links** — Link from two or three related pages using descriptive anchor text.
7. **Fix images** — Add descriptive alt text and compress large files.
8. **Record changes** — Note the date and what changed so results can be measured.

## Quality checklist

- [ ] Title is unique on the site and reads naturally.
- [ ] Meta description matches the page content.
- [ ] Exactly one H1.
- [ ] The main question is answered above the fold.
- [ ] At least two internal links point to the page.
- [ ] All meaningful images have alt text.
- [ ] Changes are logged with the date.

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From AJF VA Practice Platform — https://va-practice.alvinjohnferias.com/sops/sop-on-page-optimization-checklist/