# Content Brief Template

A fill-in-the-blanks brief that gives writers everything they need: keyword, intent, audience, outline, must-cover points and links.

> Use case: Use it every time you hand a page or blog post to a writer, whether the writer is the client, a freelancer or you.

## How to use this template

- Start from one target keyword and confirm its intent by reviewing the top results.
- Summarize what ranking pages have in common before writing the outline.
- Write the outline as H2s and H3s that answer the searcher’s questions in order.
- List internal links to add, with the anchor text you suggest.
- Keep guidance specific: “compare three price tiers” beats “talk about pricing”.

---

## Working title

_A clear, specific title that includes the target keyword naturally._

## Target keyword and intent

_Primary keyword, two to four secondary keywords, and the search intent in one sentence._

## Audience

_Who is searching, what they already know, and what they want to do next._

## What ranks today

_Three to five observations about the current top results: format, depth, angle._

## Outline

_H2 and H3 headings in order, each with one line on what it should cover._

## Must-cover points

_Facts, examples, FAQs or comparisons the page cannot skip._

## Internal links

_Pages to link to and from, with suggested anchor text._

## Length and format

_Target word count range, plus tables, images or checklists to include._

## Call to action

_The one thing the reader should do after reading._

## Notes for the writer

_Tone, brand terms to use or avoid, and deadline._

---
From AJF VA Practice Platform — https://va-practice.alvinjohnferias.com/templates/content-brief-template/