# SEO Report Template

A monthly report structure that leads with what matters to the client: results, work completed, issues and next steps.

> Use case: Use it for monthly client reports, or adapt it for quarterly reviews and handovers.

## How to use this template

- Pull the same date ranges every month and compare against the previous period and last year.
- Write the summary last, in three sentences or fewer.
- Explain every number: what changed, why you think it changed, and what you will do.
- List work completed with links, so the client can see the effort.
- End with the plan and any decisions you need from the client.

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## Summary

_Three sentences: the headline result, the main reason, and the next priority._

## Highlights

_Two to four wins worth celebrating, with numbers._

## Traffic and conversions

_Organic sessions, leads or sales, and the change versus last month and last year._

## Rankings and visibility

_Movement for priority keywords, and new keywords gained._

## Work completed

_What you did this month, with links to pages or documents._

## Issues and risks

_Anything that is hurting performance or needs the client’s help._

## Plan for next month

_The top three tasks and why they matter._

## Questions for the client

_Decisions, approvals or information you need._

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From AJF VA Practice Platform — https://va-practice.alvinjohnferias.com/templates/seo-report-template/