Keyword Research

Competitor gap analysis for an online furniture store

Compare a furniture retailer with three competitors, find keyword and content gaps, and recommend a 90-day plan.

Difficulty: AdvancedEstimated time: 2 hr 30 min4 stepsPass mark 70%

The client

Client
Hearth & Grain
Industry
Furniture e-commerce
Location
United States

This is a fictional client. The full brief opens in the practice workspace.

What you will deliver

  • Client profile
  • At least 5 keywords
  • At least 2 opportunities

How the assignment works

  1. Brief

    Meet the client and understand what they need.

  2. Deliverable

    What you need to hand in and how it will be judged.

  3. Research

    Record your findings in the research workspace.

  4. Review

    Check everything, then submit.

My notes

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