Glossary
Anchor text
The clickable words in a link.
Resource library
The SEO knowledge library
Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Template Keyword Research
Keyword Research Template
A ready-made sheet for collecting keywords with intent, volume, difficulty, target page and priority, so research turns straight into a plan.
- SOP Client Management
SOP: Onboarding a New SEO Client
Everything to collect and set up in the first week with a new SEO client.
- Article On-Page
Writing Meta Descriptions That Earn the Click
Simple formulas and real examples for meta descriptions that match intent and stand out in search results.
- Guide Keyword Research
A Beginner’s Guide to Keyword Difficulty
What keyword difficulty scores mean, why tools disagree, and how to judge competition yourself.
- Glossary
Backlink
A link from another website to yours.
- Template Technical
SEO Audit Template
Log every audit finding with evidence, severity and a recommended fix, plus a summary tab that tells the client what to do…
- SOP Reporting
SOP: Weekly Rank Tracking Check
A ten-minute weekly routine for checking rankings, spotting drops, and flagging them to the client.
- Glossary
Canonical tag
A tag that tells search engines which version of a page is the main one.
- Template Keyword Research
Competitor Analysis Template
Compare the sites that outrank your client: what they rank for, which pages win, and the gaps your client can fill.
- Guide Keyword Research
How to Read Search Intent From the Results Page
A practical guide to working out what searchers want by looking at what already ranks.
- SOP On-Page
SOP: On-Page Optimization
The step-by-step routine for optimizing a single page, from title tag to internal links.