Short definition
A link from another website to yours.
Beginner In plain English
When another website links to yours, that link is a backlink. It works a bit like a recommendation: the more trusted sites recommend you, the more search engines trust you.
Professional How pros use it
Backlinks remain a major ranking signal. Relevance and the linking site’s quality matter far more than volume. Paid links and link schemes violate search engine guidelines.
Examples
- A local news site linking to a bakery’s opening story.
- A travel blog linking to a packing checklist.
More detail
A link from another website to yours. Links from relevant, trusted sites are one of the signals search engines use to judge authority.
In client work, you will often need to explain this term in plain language, so practice describing it in one sentence.
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