Template
Keyword Research
Keyword Research Template
A ready-made sheet for collecting keywords with intent, volume, difficulty, target page and priority, so research turns straight into a plan.
Resource library
The SEO knowledge library
Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Glossary
Backlink
A link from another website to yours.
- Template Keyword Research
Competitor Analysis Template
Compare the sites that outrank your client: what they rank for, which pages win, and the gaps your client can fill.
- Guide Keyword Research
How to Read Search Intent From the Results Page
A practical guide to working out what searchers want by looking at what already ranks.
- SOP Keyword Research
SOP: Keyword Research for a New Client
Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.
- Template Link Building
Link Building Tracker
Track link prospects, outreach angles, follow-ups and results in one place, so no opportunity slips through.
- Glossary
SERP
Search engine results page: the page you see after searching.
- Glossary
Domain authority
A third-party score that estimates a website’s overall link strength.