Short definition
The clickable words in a link.
Beginner In plain English
Anchor text is the blue, underlined part of a link. It tells readers, and search engines, what they will find if they click.
Professional How pros use it
Descriptive anchors help search engines understand the linked page. Use varied, natural anchors for internal links; exact-match anchors in many external links can look manipulative.
Examples
- "Teeth whitening prices" linking to the pricing page.
- Avoid vague anchors like "click here" or "read more".
More detail
The clickable words in a hyperlink. Descriptive anchor text helps readers and search engines understand what the linked page is about.
In client work, you will often need to explain this term in plain language, so practice describing it in one sentence.
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