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The SEO knowledge library

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  • Glossary

    Anchor text

    The clickable words in a link.

  • Template Technical

    SEO Audit Template

    Log every audit finding with evidence, severity and a recommended fix, plus a summary tab that tells the client what to do…

  • SOP On-Page

    SOP: On-Page Optimization

    The step-by-step routine for optimizing a single page, from title tag to internal links.

  • Checklist On-Page

    New Page SEO Checklist

    Twelve checks to run before any new page goes live, from title tag to internal links.

  • Tool On-Page

    Meta Title Checker

    Practice writing title tags with instant feedback on length, keyword placement and how they look in search results.

  • Template On-Page

    On-Page SEO Template

    Plan page-level fixes side by side: current and new titles, meta descriptions, headings, internal links and image alt text.

  • Glossary

    Meta description

    A short page summary that can appear under the title in search results.

  • Glossary

    Title tag

    The HTML title of a page, usually shown as the clickable headline in search results.

  • Glossary

    Alt text

    A written description of an image, added in the image’s HTML.

  • Glossary

    Internal link

    A link from one page to another page on the same website.

  • Glossary

    H1 heading

    The main heading of a page, usually its visible title.