Template
SEO Audit Template
Log every audit finding with evidence, severity and a recommended fix, plus a summary tab that tells the client what to do first.
Description
An audit is only useful if the client can act on it. This template records each issue once, with the page, the evidence and a plain-English fix, then rolls everything up into a short summary.
Use case
Use it for a first-look audit of a new client site, a quarterly health check, or before a redesign or migration.
Instructions
- Crawl the site and list each problem on the Issues tab, one row per issue type and page group.
- Add evidence: a screenshot name, crawler export row or the exact text you saw.
- Rate severity by impact on visibility or conversions, not by how many URLs are affected.
- Write recommendations a non-technical client could forward to their developer.
- Fill in the Summary tab last and list the top three fixes in order.
Preview
Column headers with example rows. Replace the examples with your client’s data.
Example rows use a fictional client. Replace them with real data from your tools.
| Row | Issue ID | Area | Page URL | Issue | Severity | Evidence | Recommendation | Owner | Status |
|---|---|---|---|---|---|---|---|---|---|
| 2 | T-01 | Technical | /old-menu/ | Returns 404 but still linked from navigation | High | Crawler export row 14 | Remove the link or 301 redirect to /menu/ | Developer | Open |
| 3 | O-01 | On-page | / | Title tag is only “Home” | High | Page source | Rewrite as primary service + location + brand | VA | Open |
| 4 | C-01 | Content | /services/ | Thin content (120 words) | Medium | Word count | Expand with service details and FAQs | Writer | Planned |
| Row | Area | Issues found | High | Medium | Low | Top fix |
|---|---|---|---|---|---|---|
| 2 | Technical | 6 | 2 | 3 | 1 | Fix broken internal links |
| 3 | On-page | 9 | 3 | 4 | 2 | Rewrite homepage and service titles |
| 4 | Content | 4 | 0 | 3 | 1 | Expand thin service pages |
Download
A CSV file that opens in Google Sheets, Excel or Numbers. Keep the header row, delete the example rows and add your own.
Download template (CSV, first tab)SOPs that use this template
- SOP SOP: Technical SEO Crawl Check Crawl a site, find the issues that block crawling and indexing, and turn them into a…
Practice with it
- Assignment Audit a small online store for crawl errors Use a crawl export to find broken links, redirect chains, and indexing problems, then write a…
- Assignment SEO fundamentals: review a florist’s homepage Check a small business homepage against the SEO basics: title, headings, content, links, and mobile experience.
My notes
Keep private notes next to anything you read or practice.
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