Template
Technical
SEO Audit Template
Log every audit finding with evidence, severity and a recommended fix, plus a summary tab that tells the client what to do…
Resource library
The SEO knowledge library
Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Glossary
Canonical tag
A tag that tells search engines which version of a page is the main one.
- Glossary
Crawl budget
How many pages a search engine is willing and able to crawl on a site in a given time.
- Glossary
Crawling
The process of search engine bots discovering and fetching pages.
- Video Getting Started
How Search Engines Crawl, Index and Rank Pages
A short video lesson on the three stages every page goes through before it can appear in search, with the full transcript.
- SOP Technical
SOP: Technical SEO Crawl Check
Crawl a site, find the issues that block crawling and indexing, and turn them into a prioritized fix list.
- Glossary
Indexing
Adding a page to a search engine’s database so it can appear in results.
- Template Technical
Technical SEO Template
Record crawl and indexing checks URL by URL: status codes, indexability, canonicals, sitemap coverage and fixes.
- Glossary
Nofollow
A link attribute that tells search engines not to pass credit through a link.
- Glossary
XML sitemap
A file that lists the pages you want search engines to find.
- Glossary
301 redirect
A permanent redirect from one URL to another.
- Glossary
robots.txt
A file that tells search engine bots which parts of a site they may crawl.