Template
Content
Content Brief Template
A fill-in-the-blanks brief that gives writers everything they need: keyword, intent, audience, outline, must-cover points and links.
Resource library
The SEO knowledge library
Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Glossary
Crawl budget
How many pages a search engine is willing and able to crawl on a site in a given time.
- SOP Keyword Research
SOP: Keyword Research for a New Client
Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.
- Article Getting Started
What Clients Expect From an SEO Virtual Assistant
The everyday tasks, communication habits, and standards that make clients trust an SEO VA with their website.
- Template Content
Content Calendar Template
Plan, assign and track content from idea to published post, with target keywords and funnel stage on every row.
- Glossary
Crawling
The process of search engine bots discovering and fetching pages.
- Checklist On-Page
New Page SEO Checklist
Twelve checks to run before any new page goes live, from title tag to internal links.
- SOP Reporting
SOP: Monthly SEO Report
Pull the numbers, explain what changed and send a report the client actually reads.
- Glossary
Featured snippet
A highlighted answer shown at the top of some search results.
- Video Getting Started
How Search Engines Crawl, Index and Rank Pages
A short video lesson on the three stages every page goes through before it can appear in search, with the full transcript.
- Template Reporting
SEO Report Template
A monthly report structure that leads with what matters to the client: results, work completed, issues and next steps.
- SOP Technical
SOP: Technical SEO Crawl Check
Crawl a site, find the issues that block crawling and indexing, and turn them into a prioritized fix list.