Reporting

Explain a traffic drop in an analytics report

Read a monthly analytics export, find what changed, and explain the likely causes to the client.

Difficulty: IntermediateEstimated time: 40 min5 stepsPass mark 70%

The client

Client
Northside Bike Co.
Industry
Retail
Location
Minneapolis, Minnesota

This is a fictional client. The full brief opens in the practice workspace.

How the assignment works

  1. Brief

    Meet the client and understand what they need.

  2. Deliverable

    What you need to hand in and how it will be judged.

  3. Practice Data

    Explore the data provided for this job.

  4. Research

    Record your findings in the research workspace.

  5. Review

    Check everything, then submit.

My notes

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