Short definition
Experience, Expertise, Authoritativeness and Trustworthiness: how Google’s raters judge content quality.
Beginner In plain English
E-E-A-T is a way of asking: does this content come from someone who knows what they are talking about, and can readers trust it?
Professional How pros use it
E-E-A-T comes from Google’s Search Quality Rater Guidelines; it is a framework rather than a single ranking factor. Show it with real author bios, first-hand experience, accurate sourcing and clear business information, especially on health and money topics.
Examples
- A dentist reviewing dental care articles, with a bio.
- Case studies with real photos from the business.
My notes
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