Audit a small online store for crawl errors
Step 01 of 05
Brief
Meet the client and understand what they need.
- Client
- LeafLine Plants
- Industry
- E-commerce
- Location
- United States (online)
- Website
- leafline.example
All clients and websites in practice assignments are fictional.
Client brief
LeafLine Plants sells houseplants online. Organic traffic dropped 35% after a site redesign three months ago. The developer has four hours a week for SEO fixes.
Your task
Review the crawl export, log every issue as an SEO observation, and list the fixes as opportunities in priority order.
Step 02 of 05
Deliverable
What you need to hand in and how it will be judged.
What to deliver
- Client profile
- At least 5 keywords the store should protect
- At least 2 SEO observations
- At least 2 prioritized opportunities
Success criteria
- Findings are specific and grounded in the brief
- Recommendations are prioritized and actionable
Step 03 of 05
Practice Data
Explore the data provided for this job.
This data is fictional but realistic. Use it for your research in the next step.
Crawl export
| url | status | redirects to | indexable | inlinks |
|---|---|---|---|---|
| /plants/monstera | 200 | yes | 42 | |
| /plants/fiddle-leaf-fig | 301 | /plants/ficus-lyrata | no | 18 |
| /plants/ficus-lyrata | 301 | /shop/ficus | no | 0 |
| /shop/ficus | 200 | yes | 3 | |
| /care-guides/watering | 404 | no | 27 | |
| /blog/repotting | 200 | no (noindex) | 11 |
6 rows shown
Step 04 of 05
Research
Record your findings in the research workspace.
Anything else the reviewer should know.
Step 05 of 05
Review
Check everything, then submit.
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