Build a content brief for a pet supply blog
Step 01 of 04
Brief
Meet the client and understand what they need.
- Client
- PawPantry
- Industry
- Pet supplies
- Location
- United States
- Website
- pawpantry.example
All clients and websites in practice assignments are fictional.
Client brief
PawPantry wants a blog post targeting "best food for senior dogs". The brief goes straight to a freelance writer, so it must be clear without a call.
Step 02 of 04
Deliverable
What you need to hand in and how it will be judged.
What to deliver
- Client profile
- At least 5 keywords
- At least 2 opportunities
Success criteria
- Findings are specific and grounded in the brief
- Recommendations are prioritized and actionable
Step 03 of 04
Research
Record your findings in the research workspace.
Anything else the reviewer should know.
Step 04 of 04
Review
Check everything, then submit.
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