Keyword research for a neighborhood bakery
Step 01 of 06
Brief
Meet the client and understand what they need.
- Client
- Sweet Crumb Bakery
- Industry
- Food and bakery
- Location
- Austin, Texas
- Website
- sweetcrumb.example
All clients and websites in practice assignments are fictional.
Client brief
Sweet Crumb Bakery is a family-owned bakery that opened eight years ago. They just launched a simple five-page website: Home, Cakes, Breads & Pastries, About, and Contact.
Goal: appear when nearby customers search for cakes, bread, and pastries, and get more custom-cake inquiries.
Audience: local families, office workers, and party planners within about 5 miles.
Constraints: no budget for paid SEO tools, so use the data provided and free sources only.
Your task
Use the practice dataset to build a prioritized keyword list for the five pages. Record the business details, the services they offer, at least 8 keywords with intent and priority, what you notice about the competition, and the biggest opportunities.
Step 02 of 06
Deliverable
What you will hand in and how it will be scored.
What to deliver
- A client profile (business, website, location)
- At least 2 services the website should cover
- At least 8 keywords with search intent, volume, and priority
- At least 2 SEO observations about the competition
- At least 2 opportunities, each with a short reason
Success criteria
- Keywords match what local customers actually search for
- Search intent is labeled correctly
- High-priority keywords balance volume with how realistic they are to rank for
- Opportunities are specific and actionable
How it will be scored
| Criterion | What good looks like | Points |
|---|---|---|
| Keyword relevance | Keywords fit the bakery's products and location | 30 |
| Search intent | Intent labels are accurate | 20 |
| Prioritization | Priorities are sensible and explained | 20 |
| Competitive insight | Observations are grounded in the data | 15 |
| Clarity | Easy for the client to understand | 15 |
| Total | 100 | |
Step 03 of 06
Practice Data
Study the keyword export and competitor list.
This data is fictional but realistic. Use it for your research in the next step.
Keyword export
Monthly search volumes for Austin, TX (fictional data).
| keyword | monthly searches | competition | cpc |
|---|---|---|---|
| bakery near me | 2400 | Low | $0.85 |
| custom birthday cakes | 880 | Medium | $1.40 |
| custom cakes austin | 590 | Medium | $1.95 |
| sourdough bread near me | 320 | Low | $0.60 |
| gluten free bakery austin | 260 | Low | $1.10 |
| wedding cakes austin | 720 | High | $2.80 |
| cupcakes near me | 1300 | Low | $0.70 |
| best croissants austin | 210 | Low | $0.55 |
| bakery open sunday | 170 | Low | $0.40 |
| kids birthday cake ideas | 1900 | Medium | $0.30 |
10 rows shown
Competitors
The three bakeries that rank above Sweet Crumb today.
| business | website | google rating | reviews | ranks for |
|---|---|---|---|---|
| Rise & Shine Bakehouse | riseandshine.example | 4.7 | 412 | bakery near me; cupcakes near me |
| La Petite Patisserie | lapetite.example | 4.5 | 198 | best croissants austin |
| Cake Studio ATX | cakestudio.example | 4.8 | 530 | custom cakes austin; wedding cakes austin |
3 rows shown
Step 04 of 06
Research
Record your findings in the research workspace.
Anything else the reviewer should know.
Step 05 of 06
Check your understanding
Three quick questions about the data.
Step 06 of 06
Review
Check everything, then submit.
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