SEO fundamentals: review a florist’s homepage
Step 01 of 04
Brief
Meet the client and understand what they need.
- Client
- Petal & Stem
- Industry
- Florist
- Location
- Savannah, Georgia
- Website
- petalandstem.example
All clients and websites in practice assignments are fictional.
Client brief
Petal & Stem wants to know whether its homepage is “doing SEO right”. Review the basics and explain what to fix first in plain language.
Step 02 of 04
Deliverable
What you need to hand in and how it will be judged.
What to deliver
- Client profile
- At least 3 SEO observations
- At least 2 prioritized opportunities
Success criteria
- Findings are specific and grounded in the brief
- Recommendations are prioritized and actionable
How it will be scored
| Criterion | What good looks like | Points |
|---|---|---|
| Research completeness | Covered every page element the brief asks about | 20 |
| SEO observations | Accurate, specific observations about titles, headings, links and images | 25 |
| Content analysis | Judged how well the copy serves the target customer | 20 |
| Opportunities | Prioritized, realistic improvements with reasons | 20 |
| Organization | Clear structure that a client can scan | 10 |
| Writing quality | Plain, professional US English | 5 |
| Total | 100 | |
Step 03 of 04
Research
Record your findings in the research workspace.
Anything else the reviewer should know.
Step 04 of 04
Review
Check everything, then submit.
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