Write meta titles and descriptions for a dental clinic
Step 01 of 06
Brief
- Client
- BrightSmile Dental
- Industry
- Healthcare
- Location
- Denver, Colorado
- Website
- brightsmile.example
All clients and websites in practice assignments are fictional.
Client brief
BrightSmile Dental ranks on page one for several treatments but gets very few clicks. Their title tags are just the page names, and most meta descriptions are missing.
Your task
Write a title tag and a meta description for the Teeth Whitening, Dental Implants, and Emergency Dentist pages. Include the main keyword naturally and give searchers a reason to click.
Step 02 of 06
Deliverable
What to deliver
- Three title tags, each 60 characters or fewer
- Three meta descriptions, each 155 characters or fewer
Success criteria
- Each title leads with the main keyword
- Each description includes a benefit and a call to action
Step 03 of 06
Practice Data
This data is fictional but realistic. Use it for your research in the next step.
Current snippets
| page | current title | current description | impressions | ctr |
|---|---|---|---|---|
| Teeth Whitening | Teeth Whitening | (missing) | 5400 | 0.9% |
| Dental Implants | Implants | (missing) | 3100 | 1.2% |
| Emergency Dentist | Emergency | Call us. | 2600 | 1.6% |
3 rows shown
Step 04 of 06
Write the snippets
60 characters or fewer
70 to 155 characters
Step 05 of 06
Review
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Step 06 of 06
Submit
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