Simulators

Search Intent Classifier

Label searches as informational, navigational, commercial or transactional, explain why, and check your answers.

Educational simulationNo live search data: scenarios are fictional and measurements are approximate.
Instructions
  1. For each search, choose the intent that best describes what the searcher wants.
  2. Add a short explanation if you like. Explaining your reasoning is the fastest way to learn.
  3. Select "Check answers" to see your score and an explanation for each search.
  4. Add your own searches at the bottom to practice with real client keywords (these are not graded).

Scenario and your answers

  1. “how long does sourdough take to rise”
  2. “facebook login”
  3. “best budget running shoes 2026”
  4. “buy blue yeti microphone”
  5. “squarespace vs wix for small business”
  6. “netflix help center”
  7. “what is a canonical tag”
  8. “plumber near me open now”
  9. “nike pegasus 41 review”
  10. “order pizza online dominos”

Your own searches (not graded)

Results

Complete the questions, then check your answers to see your results here.

Explain your reasoning in a few sentences. It is saved with your work and great practice for client conversations.

Save or reset

You are not logged in, so work is saved in this browser only. Create a free account to keep it permanently. It moves to your account automatically.

Your saved work

    Learn more: Search Intent Classifier
    • Informational: the searcher wants to learn something. Navigational: they want a specific website or page.
    • Commercial: they are researching options before deciding (best, vs, review). Transactional: they are ready to act (buy, order, book, hire).
    • Some searches mix intents. The best label is the one that decides what kind of page should rank.

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