Keyword Research

Keyword research for a neighborhood bakery

A family bakery wants more walk-in customers from Google. Find and prioritize the keywords its new website should target.

Difficulty: BeginnerEstimated time: 45 min6 stepsPass mark 70%

The client

Client
Sweet Crumb Bakery
Industry
Food and bakery
Location
Austin, Texas

This is a fictional client. The full brief opens in the practice workspace.

What you will deliver

  • A client profile (business, website, location)
  • At least 2 services the website should cover
  • At least 8 keywords with search intent, volume, and priority
  • At least 2 SEO observations about the competition
  • At least 2 opportunities, each with a short reason

How the assignment works

  1. Brief

    Meet the client and understand what they need.

  2. Deliverable

    What you will hand in and how it will be scored.

  3. Practice Data

    Study the keyword export and competitor list.

  4. Research

    Record your findings in the research workspace.

  5. Check your understanding

    Three quick questions about the data.

  6. Review

    Check everything, then submit.

My notes

Keep private notes next to anything you read or practice.

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