Content

Build a content brief for a pet supply blog

Turn a target keyword into a clear brief a freelance writer can follow: intent, outline, questions, and internal links.

Difficulty: IntermediateEstimated time: 1 hr4 stepsPass mark 70%

The client

Client
PawPantry
Industry
Pet supplies
Location
United States

This is a fictional client. The full brief opens in the practice workspace.

What you will deliver

  • Client profile
  • At least 5 keywords
  • At least 2 opportunities

How the assignment works

  1. Brief

    Meet the client and understand what they need.

  2. Deliverable

    What you need to hand in and how it will be judged.

  3. Research

    Record your findings in the research workspace.

  4. Review

    Check everything, then submit.

My notes

Keep private notes next to anything you read or practice.

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