Short definition
A permanent redirect from one URL to another.
Beginner In plain English
A 301 redirect is like a change-of-address card. Visitors and search engines going to the old address are sent to the new one automatically.
Professional How pros use it
Use 301s for permanent moves; they consolidate signals to the target URL. Redirect to the closest relevant page, update internal links to the final URL and avoid chains and loops.
Examples
- /old-menu/ redirecting to /menu/.
- Redirecting http:// to https:// sitewide.
More detail
A permanent redirect from one URL to another, used when a page moves so visitors and ranking signals follow.
In client work, you will often need to explain this term in plain language, so practice describing it in one sentence.
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