Short definition
Code that describes page content to search engines in a standard format.
Beginner In plain English
Schema markup is extra code that labels information on a page, like "this is a recipe" or "these are business hours", so search engines understand it exactly.
Professional How pros use it
Structured data (usually JSON-LD using schema.org) can make pages eligible for rich results. It must match visible content and follow search engine guidelines; it does not guarantee rich results.
Examples
- LocalBusiness markup with hours and address.
- FAQ or Product markup on eligible pages.
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