Short definition
The map and short list of businesses shown for local searches.
Beginner In plain English
When you search for something like "pizza near me", Google often shows a small map with three businesses. That is the local pack.
Professional How pros use it
Rankings in the pack are driven by relevance, distance and prominence (reviews, links, citations). Pack positions can take most clicks for local-intent queries.
Examples
- "emergency plumber" showing a map with three plumbers.
- "coffee shop open now" showing nearby cafes.
My notes
Keep private notes next to anything you read or practice.
Log in to take notes