Short definition
A free listing that shows a business on Google Maps and in local results.
Beginner In plain English
Google Business Profile is the box with a business’s hours, phone, reviews and photos that appears when you search for it or for local services.
Professional How pros use it
The profile is the core of local visibility. Choose the most specific primary category, keep NAP and hours accurate, add services, photos and posts, and respond to reviews. Relevance, distance and prominence drive local rankings.
Examples
- A plumber’s profile with services, photos and 4.8-star reviews.
- Updating holiday hours before Thanksgiving.
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