Short definition
Keeping a business’s Name, Address and Phone identical everywhere online.
Beginner In plain English
NAP stands for name, address and phone. If they are written differently on different websites, search engines (and customers) get confused about which is right.
Professional How pros use it
Consistent NAP across the website, Business Profile and major directories supports local trust. Match formatting as closely as possible and fix outdated listings after moves or rebrands.
Examples
- "12 Main St" on one site and "12 Main Street, Suite 2" on another.
- An old phone number still listed on a directory.
My notes
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