Short definition
An estimate of how many times a keyword is searched per month.
Beginner In plain English
Search volume tells you roughly how popular a search is. Higher volume means more people are looking for it.
Professional How pros use it
Volumes are estimates, often rounded averages, and vary by tool. Use them to compare keywords, not to forecast traffic precisely, and consider seasonality and intent.
Examples
- "birthday cake" with a much higher volume than "vegan birthday cake delivery".
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