Template
Keyword Research
Keyword Research Template
A ready-made sheet for collecting keywords with intent, volume, difficulty, target page and priority, so research turns straight into a plan.
Resource library
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Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Guide Keyword Research
A Beginner’s Guide to Keyword Difficulty
What keyword difficulty scores mean, why tools disagree, and how to judge competition yourself.
- Template Keyword Research
Competitor Analysis Template
Compare the sites that outrank your client: what they rank for, which pages win, and the gaps your client can fill.
- Guide Keyword Research
How to Read Search Intent From the Results Page
A practical guide to working out what searchers want by looking at what already ranks.
- Template Content
Content Brief Template
A fill-in-the-blanks brief that gives writers everything they need: keyword, intent, audience, outline, must-cover points and links.
- SOP Keyword Research
SOP: Keyword Research for a New Client
Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.
- Glossary
Keyword difficulty
A tool’s estimate of how hard it is to rank for a keyword.
- SOP Content
SOP: Creating a Content Brief
Turn a target keyword into a brief a writer can follow without guessing.
- Glossary
Long-tail keyword
A longer, more specific search phrase with fewer searches but clearer intent.
- Glossary
Search intent
The goal behind a search: what the person actually wants.
- Glossary
Search volume
An estimate of how many times a keyword is searched per month.