Short definition
A short page summary that can appear under the title in search results.
Beginner In plain English
The meta description is the little paragraph you often see under a result’s blue title. It is your pitch for why someone should click.
Professional How pros use it
Not a direct ranking factor, but it influences click-through rate. Google may rewrite it to match the query. Aim for roughly 150–155 characters, match the page content and give a clear reason to click.
Examples
- "Professional teeth whitening in Denver. Brighter results in one visit. Book a free consultation online."
More detail
A short summary of a page in its HTML. Search engines often show it under the title in results.
In client work, you will often need to explain this term in plain language, so practice describing it in one sentence.
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