Short definition
The percentage of impressions that turn into clicks.
Beginner In plain English
If 100 people see your result and 5 click it, your click-through rate is 5%.
Professional How pros use it
CTR depends heavily on position and SERP features. Compare CTR for similar positions; improve it with clearer titles and meta descriptions that match intent.
Examples
- 60 clicks from 1,200 impressions is a 5% CTR.
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