Short definition
How many times a page appeared in search results.
Beginner In plain English
An impression is counted each time your page shows up in someone’s search results, even if they do not click.
Professional How pros use it
In Search Console, impressions count each time a URL is shown on a loaded results page. Rising impressions with flat clicks often point to lower positions or weak titles.
Examples
- 1,200 impressions and 60 clicks for a service page in a month.
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