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  • SOP Reporting

    SOP: Weekly Rank Tracking Check

    A ten-minute weekly routine for checking rankings, spotting drops, and flagging them to the client.

    Beginner 1 min read
  • SOP Reporting

    SOP: Monthly SEO Report

    Pull the numbers, explain what changed and send a report the client actually reads.

    Intermediate 1 min read
  • Template Reporting

    SEO Report Template

    A monthly report structure that leads with what matters to the client: results, work completed, issues and next steps.

    Intermediate
  • Glossary

    Organic traffic

    Visitors who arrive from unpaid search results.

    Beginner
  • Glossary

    Impressions

    How many times a page appeared in search results.

    Beginner