Core Web Vitals
Google’s metrics for loading speed, responsiveness and visual stability.
Skill: Technical SEO
-
-
Schema markup
Code that describes page content to search engines in a standard format.
-
404 error
The response a server gives when a page cannot be found.
-
Duplicate content
The same or very similar content available at more than one URL.
-
How Search Engines Crawl, Index and Rank Pages
A short video lesson on the three stages every page goes through before it can appear in search, with the full transcript.
-
Technical SEO Template
Record crawl and indexing checks URL by URL: status codes, indexability, canonicals, sitemap coverage and fixes.
-
SOP: Technical SEO Crawl Check
Crawl a site, find the issues that block crawling and indexing, and turn them into a prioritized fix list.
-
Crawling
The process of search engine bots discovering and fetching pages.
-
robots.txt
A file that tells search engine bots which parts of a site they may crawl.
-
Technical SEO Foundations
Find and explain technical problems: structure, crawl errors, traffic drops, and reports clients understand.