Audit a small online store for crawl errors
Use a crawl export to find broken links, redirect chains, and indexing problems, then write a prioritized fix list.
Skill: Technical SEO
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Fix the heading structure on a service page
A cleaning company’s service page uses headings for styling. Restructure them so they make sense to readers and search engines.
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Spot the indexing issue
Five pages are missing from search results. Use the clues to work out why each one is not indexed.
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SEO Audit Template
Log every audit finding with evidence, severity and a recommended fix, plus a summary tab that tells the client what to do first.
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Canonical tag
A tag that tells search engines which version of a page is the main one.
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Crawl budget
How many pages a search engine is willing and able to crawl on a site in a given time.
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Indexing
Adding a page to a search engine’s database so it can appear in results.
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Nofollow
A link attribute that tells search engines not to pass credit through a link.
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301 redirect
A permanent redirect from one URL to another.
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XML sitemap
A file that lists the pages you want search engines to find.