Short definition
Search engine results page: the page you see after searching.
Beginner In plain English
SERP is short for search engine results page. It includes the blue links, plus extras like maps, images, videos and answer boxes.
Professional How pros use it
SERP features (local pack, featured snippets, People Also Ask, shopping) change how much traffic organic positions get. Always analyze the SERP before choosing a page format.
Examples
- A local pack with three businesses above the regular results.
- A People Also Ask box under the first result.
More detail
Search engine results page: the page of results shown after someone searches.
In client work, you will often need to explain this term in plain language, so practice describing it in one sentence.
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