Short definition
Visitors who arrive from unpaid search results.
Beginner In plain English
Organic traffic is people who found the website by searching and clicking a normal result, not an ad.
Professional How pros use it
Measured in analytics as the Organic Search channel. Evaluate it alongside conversions and compare like-for-like periods to account for seasonality.
Examples
- Sessions from Google search to a blog post.
- Not organic: clicks on a Google Ads result.
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