Link Building Tracker
Track link prospects, outreach angles, follow-ups and results in one place, so no opportunity slips through.
Difficulty: Intermediate
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Competitor Analysis Template
Compare the sites that outrank your client: what they rank for, which pages win, and the gaps your client can fill.
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SEO Report Template
A monthly report structure that leads with what matters to the client: results, work completed, issues and next steps.
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SOP: Keyword Research for a New Client
Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.
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SOP: Monthly SEO Report
Pull the numbers, explain what changed and send a report the client actually reads.
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SOP: Creating a Content Brief
Turn a target keyword into a brief a writer can follow without guessing.
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robots.txt
A file that tells search engine bots which parts of a site they may crawl.
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Duplicate content
The same or very similar content available at more than one URL.
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Keyword cannibalization
When several pages on one site compete for the same search.
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E-E-A-T
Experience, Expertise, Authoritativeness and Trustworthiness: how Google’s raters judge content quality.