Template
Technical
Technical SEO Template
Record crawl and indexing checks URL by URL: status codes, indexability, canonicals, sitemap coverage and fixes.
Resource library
The SEO knowledge library
Articles, step-by-step guides, checklists, videos, tools, case studies, SOPs, templates and a plain-English glossary. Filter by format, category, skill and difficulty.
Results
- Glossary
Nofollow
A link attribute that tells search engines not to pass credit through a link.
- Glossary
Search intent
The goal behind a search: what the person actually wants.
- Glossary
SERP
Search engine results page: the page you see after searching.
- Glossary
Title tag
The HTML title of a page, usually shown as the clickable headline in search results.
- Glossary
XML sitemap
A file that lists the pages you want search engines to find.
- Glossary
301 redirect
A permanent redirect from one URL to another.
- Glossary
Alt text
A written description of an image, added in the image’s HTML.
- Glossary
Internal link
A link from one page to another page on the same website.
- Glossary
robots.txt
A file that tells search engine bots which parts of a site they may crawl.
- Glossary
Core Web Vitals
Google’s metrics for loading speed, responsiveness and visual stability.
- Glossary
Google Business Profile
A free listing that shows a business on Google Maps and in local results.