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The SEO knowledge library

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62 resources

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  • Glossary

    NAP consistency

    Keeping a business’s Name, Address and Phone identical everywhere online.

    Beginner
  • Glossary

    Citation

    Any online mention of a business’s name, address and phone number.

    Beginner
  • Glossary

    Local pack

    The map and short list of businesses shown for local searches.

    Beginner
  • Glossary

    Organic traffic

    Visitors who arrive from unpaid search results.

    Beginner
  • Glossary

    Impressions

    How many times a page appeared in search results.

    Beginner
  • Glossary

    Search volume

    An estimate of how many times a keyword is searched per month.

    Beginner
  • Glossary

    Schema markup

    Code that describes page content to search engines in a standard format.

    Advanced
  • Glossary

    404 error

    The response a server gives when a page cannot be found.

    Beginner
  • Glossary

    Duplicate content

    The same or very similar content available at more than one URL.

    Intermediate
  • Glossary

    Keyword cannibalization

    When several pages on one site compete for the same search.

    Intermediate
  • Glossary

    E-E-A-T

    Experience, Expertise, Authoritativeness and Trustworthiness: how Google’s raters judge content quality.

    Intermediate