SEO Report Template
A monthly report structure that leads with what matters to the client: results, work completed, issues and next steps.
Skill: Analytics
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SOP: Monthly SEO Report
Pull the numbers, explain what changed and send a report the client actually reads.
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Organic traffic
Visitors who arrive from unpaid search results.
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Impressions
How many times a page appeared in search results.
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Click-through rate (CTR)
The percentage of impressions that turn into clicks.
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Technical SEO Foundations
Find and explain technical problems: structure, crawl errors, traffic drops, and reports clients understand.
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Explain a traffic drop in an analytics report
Read a monthly analytics export, find what changed, and explain the likely causes to the client.
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Write a monthly SEO report for a yoga studio
Turn raw ranking and traffic numbers into a short, clear report a non-technical owner will actually read.
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SOP: Weekly Rank Tracking Check
A ten-minute weekly routine for checking rankings, spotting drops, and flagging them to the client.