SOP: Keyword Research for a New Client
Build a prioritized keyword list and map it to pages, from seed topics to client sign-off.
Skill: Keyword Research
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SOP: Creating a Content Brief
Turn a target keyword into a brief a writer can follow without guessing.
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Search volume
An estimate of how many times a keyword is searched per month.
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Competitor Analysis Template
Compare the sites that outrank your client: what they rank for, which pages win, and the gaps your client can fill.
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SEO VA Foundations
The five client jobs every new SEO VA should master first: fundamentals, keyword research, search intent, competitor research, and on-page SEO.
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Keyword Research Specialist
Go deep on keyword work: intent, local keyword lists, competitor gaps, and turning research into content briefs.
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Map search intent for a fitness studio
Label twenty keywords by search intent and decide which page should target each one.
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Keyword research for a neighborhood bakery
A family bakery wants more walk-in customers from Google. Find and prioritize the keywords its new website should target.
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Build a content brief for a pet supply blog
Turn a target keyword into a clear brief a freelance writer can follow: intent, outline, questions, and internal links.
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Competitor gap analysis for an online furniture store
Compare a furniture retailer with three competitors, find keyword and content gaps, and recommend a 90-day plan.