Citation
Any online mention of a business’s name, address and phone number.
Difficulty: Beginner
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Local pack
The map and short list of businesses shown for local searches.
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Organic traffic
Visitors who arrive from unpaid search results.
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Impressions
How many times a page appeared in search results.
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Click-through rate (CTR)
The percentage of impressions that turn into clicks.
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Search volume
An estimate of how many times a keyword is searched per month.
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404 error
The response a server gives when a page cannot be found.
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Content Calendar Template
Plan, assign and track content from idea to published post, with target keywords and funnel stage on every row.
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H1 heading
The main heading of a page, usually its visible title.
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Local SEO Audit Template
Check a local business’s Google Business Profile and citation consistency, with a fix for every problem you find.